Logo presentation for swaperty. A berlin based startup which focuses on the service of swapping propertys.
Since the name swaperty includes the terms swap and property it combines to swaperty.
I have added two arrows which merge with the "p" and the "y". Those should then represent the action of swapping properties. The claim "Tauschen und Wohlfühlen" (engl. = swap to feel comfortable) perfectly fits into the logo due to the sizing and the arrows which sit on the same vertical level.
Logo Design / Business Card Design / Font & Color Definition